SEATTLE THUNDERBIRDS

2023 - 2024 Branding

The Seattle Thunderbirds change their visual look and feel at the beginning of every season and post-season. If you're interested in seeing what we've done in the past, you can find a couple of previous seasons back on the main page of my portfolio!

Our post season theme in spring of 2023 was very dark, so for the main season theme this year we decided to go light and bright again. We also decided to try something a little experimental and that is the use of doodles, lighthearted imagery, and handwritten fonts. While this visual theme is not new in the world of design, it is much less common among sports, specifically in men's sports.

We hoped it would come across more personable to our audience, as well as set more of a conversational tone which, in turn, might prompt more interaction from fans.

I also had the opportunity to create my first large-scale print project for the Thunderbirds this season as well! (40ft x 8ft)