GARNISH

Business Concept & Branding

Garnish is a fictional spice and herb shop I concepted and branded. After coming up with the original business idea, I began creating company ideals, a target audience, and mission and vision statements. Upon having a better idea of what my company was and what they stood for I was able to use company values to create varied directions for the branding. I ended up chosing a very bright and organic style based off of the idea of "fun and flair." After that was finalized, I created the entire logo and identity system.

Using this identity system I was able to create a variety of touchpoints and materials for Garnish as well as a CSR launch campaign titled The Garnish With Series where we partnered with local restaurants and offered cooking classes to raise money for the CHUM food shelf.